Second Harvest Heartland is one of the nation’s largest, most efficient, and most innovative food banks. In a typical year, the organization collects, stores, and distributes over 80 million pounds of food to an estimated 530,000 people in 41 counties in Minnesota and 18 counties in western Wisconsin.

Second Harvest’s mission is to end hunger through community partnerships. They achieve this by focusing on results, innovation, and thought leadership. They find new sources of food and deliver it to over 1,000 food shelves, pantries, and other agency partner programs that in turn distribute this food to hundreds of thousands of families.

One way Second Harvest achieves this mission is through educating community leaders and legislators about food insecurity levels and associated demographics in their areas. They use complex demographic and geographic data to tell this story, but this raw data only paints a partial picture and it’s often difficult to visualize. They needed a more engaging and effective experience to communicate this information.