What we do
Product Strategy & Coaching
Discover and deliver value that endures
Organizations that once started as anything but technology product companies—the bank, the manufacturer, the university—now find themselves building custom software products to satisfy their customers or optimize their operations.
But user-driven digital product work demands different skills, methods, and measures of success than the project-driven processes traditionally used by IT departments. To generate value through digital products, companies need to master understanding their users; measuring outcomes, not just output; aligning to an inspiring vision; and prioritizing, roadmapping, and funding iteratively, based on value.
SDG helps you make this shift.
SDG’s Product Strategy Approach
Explore problems before solutions
We’ll collaborate to identify opportunities to accelerate value by solving real problems, and we’ll validate them through research, prototyping, and iterative delivery.
Obsess over your users
At its heart, product is how you satisfy your customers and users. Together, we’ll get to know your users, in their contexts, before iteratively delivering solutions that meet their needs.
Measure, learn, and respond—and then do it again
Product work is iterative, relentless, and value-driven. The best product teams are those that can learn and adapt over the long term, rather than fixate on false certainties.
Empower product teams
We believe the most effective way to deliver value through product is via an empowered, capable, cross-functional team. We’ll help you build a product organization to deliver value that endures.
Generate business results
A successful product puts your mission into your market and produces value for your users and your business. Product teams measure outcomes and build for results.
Produce ROI
Investing in product models helps organizations make better business decisions, prioritize for long-term growth, and consistently generate more value from their investment.
Product Solutions
Maybe you’re a sophisticated product shop who needs an outside perspective on roadmapping and prioritization. Maybe you need a few product pros to accelerate a key initiative while you build support and alignment. Or maybe you’re just getting started on a journey to a product operating model. No matter where you are, SDG can help.
Product Strategy & Coaching
- Product workshops
- Value proposition and vision
- Prioritization, measurement, and roadmapping
- Product organization and roles
- Project to product transformation
Product Leadership Roles
- Product Coach
- Interim or fractional Head of Product
- Product Strategist
- Product Manager
Product Execution
- Product management
- Product ownership
- Product design
- Product development
Yes, you're a digital product company
Product for non-product companies
From Atoms to Pixels: Digital Product and Manufacturing
Sentera: Improving Outcomes for Growers
Featured service
Product Workshops
SDG Product Strategists facilitate a series of collaborative workshops that build skills in product management topics. Your participants in these workshops include cross-functional product team members.
Workshops focus on pragmatic techniques and hands-on exercises. We’ll practice concepts like metrics and outcomes, product vision, product briefs, and prioritization. Throughout, we’ll reinforce key concepts of a product mindset and design thinking.
A product workshop series, facilitated by SDG, helps you strengthen product capabilities across your organization, while building alignment on your product vision and priorities. It’s a great way to accelerate your product journey while containing investment.
Cultivating the product mindset
The Pollinator Newsletter
The Pollinator, edited by Jason Scherschligt, SDG’s Head of Product, is a monthly newsletter focusing on digital product management and strategy. Each issue includes curated articles, interviews, and trending insights. If you’re a product leader, manager, strategist, designer, or anyone working on a great digital product, subscribing to The Pollinator is a sweet way to connect with the latest thinking.