What we do
Experience Design
Understand deeply. Deliver confidently.
Even the most well-built technical system won’t reach its potential without the clarity, collaboration, and alignment that result from exceptional User Experience (UX) design. Good UX design satisfies your product’s users, but also fosters customer loyalty and sets you apart from your competition.
SDG’s UX consultants are experts in strategy, research, prototyping, UX engineering, and interface design. We don’t believe design should be restricted to specialists—so we collaborate to include your stakeholders and cross-functional teammates in design activities throughout user research, ideation, testing, and delivery. This ensures we deeply understand the needs of internal and external users and the dynamics of your organization and market.
It’s an approach that enables a team to confidently deliver accessible and inclusive UX solutions that satisfy customers and drive business success.
Investing in user experience design is good business
%
75% of users judge a business's credibility based on the quality of its web design.
“Know Your User: UX Statistics and Insights,” Toptal
Every dollar invested in UX design brings $100 in return
“The Six Steps for Justifying Better UX,” Forrester
Companies with top design practices experience 2x faster growth than the industry benchmark
“The Business Value of Design,” McKinsey
A full suite of product design expertise
SDG’s experience design consultants are skilled UX practitioners who craft solutions that excite users and build your business.
UX Strategy
Balancing user needs with business goals demands wisdom and insight. Our User Experience (UX) Strategists partner with product and tech leads to champion your users’ vision, goals, and priorities. Their scope can cover a single feature, multiple products and services, or entire organizations.
UX Research
Knowing users’ needs at depth is essential to identifying the right problem and measuring the effects of solutions. SDG’s User Experience Researchers employ a myriad of techniques throughout product development to ensure your team anticipates opportunities and your solutions hit the mark.
UI Design
A well-designed interface enhances the experience of users, efficiency of development teams, and loyalty of customers. Our User Interface (UI) Designers are experts in crafting experiences and interactions that are intuitive, user-centric, accessible, and visually appealing.
UI Engineering
Bridging design and build takes expertise in front-end development, systems thinking, and collaboration. Our UI Engineers work closely with developers to transform concepts and mockups into interactive elements, design systems, and production-ready code.
A design approach that meets you where you are
By evaluating your needs and co-creating a design roadmap, we’ll develop a product that delights users and achieves your strategic business objectives.
Foundation
- Joint planning meeting
- Stakeholder interviews
- Stakeholder map
- Business process research
- Data analysis
- Goals definition
Insight
- User journey map
- Service design blueprint
- Ecosystem map
- User scenarios
- Persona development
- Goal alignment workshop
- Competitive analysis
- Shadowing / ethnography
- Benchmarking
Innovation
- Co-creation activities
- Solution hypotheses
- Concept cards
- User storyboard
- Future service blueprint
- Low-fidelity mockups
- Impact projections
- Prioritization
- MVP definition
Validation
- Design prototype
- Usability testing
- Qualitative measurement
- Advanced impact projection
- Concept iteration
- Build business case
Implementation
- Design operations
- High-fidelity UI design
- Accessibility review
- Design roadmap
- Design documentation
- Embedded agile design
- Acceptance reviews
Experience design insights
Cognitive Load
The podcasters explore the concept of cognitive load, discussing how it impacts our daily lives, work performance, and decision-making.
Organizational Maturity
Explore the concept of organizational maturity and its impact on business success. Our UX Consultants, Jared Johnson and Natalie Wysocki, delve into the stages of maturity, key indicators of progress, and strategies for fostering growth within your organization.
Design Operations
UX consultant, Jared Johnson joins the podcasters to discuss Design Ops. What it is and how it’s beneficial to organizations.
Getting started with User Research
In part 2 of our User Research journey, User Research expert Melanie Sorensen joins us again to talk about User Research methods and tools and to answer many many questions!