Improving Outcomes for Growers
Sentera
Challenges
Engineer driven design
Complexity of solution
Data visualization
SDG Solutions
Product mindset
Product leadership
Experience design
Prototype development
Driving agricultural value
Sentera’s products were created by engineers with deep experience in sophisticated aerospace technology, but Sentera’s executive leadership understood that it was the outcome – the insights gathered through this technology – that provided the real value to their customers. They recognized the strategic importance of having a strong software product designed in a way that was easy to use and understand, enabling their users to make sound agricultural decisions. Accomplishing this would require the organization to adopt a different mindset, shifting the focus from delivering engineering capabilities to a more holistic approach that packages insights in a way that more directly maps to customer value.
Shifting the Mindset
Creating the vision
User research
Forming product teams
![Sentera_2](https://www.solutiondesign.com/wp-content/uploads/2022/02/Sentera_2.png)
Becoming a digital product company
Sentera has re-imagined their product as a comprehensive agronomic insights, decision-making, and communication platform that works for all users. In Sentera’s new product strategy, the drones are a feature of the agronomic insight’s product, not the reverse. Guided by this product strategy, Sentera is well on their way to becoming a digital product company, driven by deep understanding of their users and led by the value they can offer their market, not just the sophistication of their engineering.
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